Tel: 0844 418 0404
Fax: 0844 418 0405
Email: info@rathmedia.com

New Media

Our approach is revolutionary in that we have account directors that can work across all media including online / new media, this enables us to provide cross platform media campaigns without briefing a separate department - or in some cases a separate company. The major advantage being the brief or campaign focus is never diluted through a communication chain.

The services we can provide:

  • Search Engine Marketing
    Can also be known as Pay per click or Cost per click. In very simple terms it is the placement of adverts within a specific search. We provide the complete solution - campaign set up, bid management and tracking, targeted copy and advanced reporting and simplified accounting methods.
  • Search Engine Optimisation
    Perhaps the most misunderstood aspect of the internet, we are able to assess your current website for SEO effectiveness and provide a report to increase this.
  • Online media buying - including traditional forms such as Skyscrapers, banners, buttons and sponsorship.
    Due to the way in which we buy new media we are able to compare the cost effectiveness of websites against all forms of media - not just against other websites. This gives us the edge in terms of planning, negotiating and buying online space.
  • E-mail and SMS marketing
    With extensive planning and campaign management both E-mail and SMS can be a very effective advertising medium. We have produced some of the most targeted campaigns possible.
  • Affiliate marketing
    Affiliate marketing is a method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. Rathbone Media are able to construct affiliate programs to maximise the potential of this.
  • Viral marketing
    This is a marketing technique that using social networks to produced brand awareness. Such techniques can be as simple as a viral e-mail campaign to tailor made Blogs. (A Blog is a user-generated website where entries are made in journal style.)