| Tel: | 0844 418 0404 | |
| Fax: | 0844 418 0405 | |
| Email: | info@rathmedia.com |
Radio
There are many reasons to use the medium of radio to market any business. The diversity of stations available allows the advertiser to communicate in a highly selective way to the market that he is most interested in. In addition, radio advertising allows for targeting of individuals at relevant times and also in environments where research shows they are in a receptive frame of mind and potentially more likely to recall advertisements.
Radio has always been a strong call to action medium and also works as a great multiplier on the effect of other media.
Rathbone Media has unrivalled expertise and experience in the radio marketplace, and is more than capable of navigating round the intricacies of this powerful medium - to elicit maximum value for its clients.
Cinema
Cinema is a high impact vehicle that has the ability to captivate the audience in a way that no other medium can.
There are multiple formats available to cinema advertisers and a range of targeting opportunities. Campaigns can be local and low cost using on screen posters, or they can consist of traditional commercial airtime that runs prior to the movie.
In terms of the targeting options, screens can be bought on a local, regional or national basis, and packages can be film or theme based in order to deliver specific demographic audiences more effectively. There are a number of children's packages available, and in addition to traditional on-screen advertising, there are a number of opportunities available in foyers - from foyer TV, 6 sheet posters to postcards, all of which allow advertisers to deliver highly targeted, 'multi-media', campaigns all within one venue.
Research shows that many cinema goers perceive the advertising as being as entertaining as the film itself!
Rathbone Media is highly experienced in planning and buying Cinema campaigns within all its various guises. With our extensive knowledge and experienced team we are certain to offer highly targeted, cost effective and more importantly successful campaigns.
Television
With the huge diversity of the TV channels that are in existence today there has never been a better time to capitalise. Whether the mission is to generate brand awareness or derive a direct response, known as DRTV, the medium of television is unrivalled in reaching the widest possible audience quickly.
Rathbone Media is highly experienced in planning and buying television campaigns across all the available platforms, whether it is for conventional branding or direct response purposes.
With the in depth knowledge required our highly experienced team not only buy the airtime intelligently but ensure that all campaigns are negotiated to deliver maximum impact whilst also achieving maximum value.