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| Fax: | 0844 418 0405 | |
| Email: | info@rathmedia.com |
Press
The number of press media types range from national press, magazines (B2B & B2C), regional press to inserts. Although all categorised as 'press' each discipline requires different planning and buying expertise. Rathbone Media has account managers that are not limited to one media discipline thus enabling them to evaluate the whole media mix and plan accordingly. The individual account managers evaluate the importance not only of each press solution but also compare this to other advertising media such as radio, outdoor and online for example.
Regional Press
Regional press is the largest print advertising medium in the UK, attracting annual revenues in excess of £3 billion. It is fact that 83.7% of all British adults read a regional newspaper*.
Rathbone Media is one of the largest regional press planning and buying agencies in the country, with clients such as Benson Beds, Paul Simon Curtains, Sleepmasters, United Carpets, Fabric Warehouse and Rosebys to name a few.
Due to a very unsettled regional press market place, and in order to increase the effectiveness of campaigns, cross media packages are frequently utilized by the agency, enabling it to combine both off and online options within regional campaigns.
With 1303 regional and local, daily and weekly titles, optimisation is at the forefront of every campaign. The planning tools available to our media planners and buyers are revolutionary in an ever-changing media landscape and are invaluable. To maximise their efficiency the agency employs some of the most talented media buyers in the industry, including a number of ex-media sales staff from the some of the largest media owners in the country.
*BRMB - TGI 2006
National Press
By the use of innovative planning and buying across this traditional medium, Rathbone Media maximises the effect of every campaign. We plan and buy national press campaigns using a combination of strategic planning and tactical late space optimisation.
It can also be said that due to the number of clients using the national press medium that we work on behalf of, and the excellent relationships that we enjoy with the individual media owners, we are confident that our planning and buying cannot be matched.
Magazines
The consumer magazine market has in excess of 3000 titles in circulation in the UK. Over the last 10 years, in real-terms, reader expenditure has soared by 31 per cent while advertising expenditure has increased by over 25 per cent. The diversity of this medium is vast, providing niche opportunities that can reach very specialist audiences.
Tactical creative opportunities such as 'barn doors', gatefolds, tipons, advertorial and sponsorship mechanisms can also increase brand awareness and effectiveness of each campaign. Rathbone Media have several clients using this media type such as Hi Tec, Nikon, Fila, Dengie, Hyperformance Insurance and TEAC.
All of these examples capitalise on the effectiveness of consumer magazines to reach their respective target markets.
Directories
These provide a very important part of the media mix for many clients. Rathbone Media plan and buy across all forms of directories both on and offline for a number of our clients.
Not only do we have bespoke systems that enable us to plan, buy and construct post campaign analysis we also have several talented staff members that specialise in directory marketing. Client examples of directory advertising include - Allen & Allen Insurance and Academy Insurance who compete in one of the most competitive sections of any directory. Rathbone Media are one of the top media agency buying points within this media discipline.