Martin Cole

Media Director

From starting as a sales assistant at Essex Fm in 1991 to Media Director of Rathbone Media in 2007!

I spent 3 ½ years within the Essex Fm Group. Working on a local level, selling directly to clients gave me a good understanding of what the majority of clients that own their own business expect in terms of results and service. From here I defected to the bright lights and the RTL group of radio stations in London where I remained until I joined Rathbone Media

I started my employment at Rathbone as an Account Handler in 1995, while there was only a staff of 6 people. This gave me the fantastic opportunity to learn directly from the "hands on" approach that the Directors took, both in terms of client handling and more importantly the involvement they have with media negotiations. This "hands on" approach is still the philosophy I believe in as Media Director of Rathbone Media.

From my years within the company, I have learnt that it is probably our unique approach to the way we deal with media owners that provides us with the ability to outperform our competitors in every area that really matters and I see no reason why this should cease to be the case!

Finally, being a family member of the founder I am Rathbone through and through, and I am therefore certainly not looking at moving on to any other company. I believe this gives me that long term approach with a client that has seen us retain business way in excess of the average period of time that they normally stay with an agency. Long may that continue!!